My independent design practice is built on more than two decades of experience,
including 14 years as a founding partner of Toronto-based Soapbox. In that time
I've taken on just about every kind of communications project, from annual reports
to brand identities, corporate websites to marketing campaigns, responsibility
reports to publication design. I've also worked with just about every kind of
client, including large corporations, entrepreneurial startups, professional firms,
educational institutions and not-for-profit organizations. I'm especially passionate
about the not-for-profit work, because it gives me opportunities to help people
who really are making a difference.
A New Concept sums up several aspects of what my business is all about. For
starters, I believe that great design is driven by strong, differentiating ideas.
It's about thinking strategically with clients, developing key messages and
communicating them with the ideal mix of words and images. A New Concept also
refers to my flexible approach: I may work directly with a client, or through
another design firm, or as part of a virtual team. However I'm brought on board,
I immerse myself in a project while helping to define a clear process. And as
a solo act, I can manage my responsibilities on my own terms. That's a new
concept for me. I'd love to talk about how it can work for you.
Client List: Adgar Investment and Development, Aidspan, American Express, ArtsSmarts, Book & Periodical Council
of Canada, CAMH, Canadian Blood Services, Canadian Civil Liberties Association, Canadian HIV/AIDS Legal Network, Ceres
Global AG, Centerra Gold, Children's Aid Foundation, Cushman & Wakefield, Enbridge, First Capital Realty, Gay Lea Foods,
Giffels Associates Limited, Greater Toronto Airports Authority, Habitat for Humanity, Health Canada, Jean-Pierre
Challet + Company, Lorex Technology, Microsoft Canada, Nuway Software, OCAD University, Ontario Library Association,
Ontario Mental Health Association, Ontario Realty Corporation, ParticipACTION, PEN Canada, Penguin Group Canada,
Playwrights Guild of Canada, Radio Marketing Burea, RIM/BlackBerry, Resolve Corporation, Seneca College,
Somerset Graphics, Tayco Office Furniture, SickKids Foundation, Tri Fit, U of T ArtsZone, Unisource Canada,
Writers' Union of Canada,
Recognition: AIGA, AR100, ARC AWARDS, Advertising & Design CLub of Canada, Applied Arts, Communication Arts, Coupe, D&AD, Design Edge, Graphis, HOW Magazine, NUARS, Rebrand 100, Type Directors Club, ULA Canada